Privacy Policy

This privacy policy sets out how NUMBER FOUR STOW LIMITED uses and protects any information that you give us when you use this website, stay with us or dine with us.

NUMBER FOUR STOW LIMITED is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

NUMBER FOUR STOW LIMITED may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Who we are

NUMBER FOUR STOW LIMITED, trading as Number Four at Stow, is the controller of the personal information described in this policy. You can write to us at either of these addresses:

• Hotel: Number Four at Stow, Fosse Way, Stow-on-the-Wold, GL54 1JX
• Head office and registered office: The Kings Arms Hotel, 30 High Street, Amersham, Buckinghamshire, HP7 0DJ

You can also contact us at any time by email on info@hotelnumberfour.com. We are registered with the Information Commissioner's Office under registration number ZA297867.

What we collect

We collect the information you choose to give us, for example when you make a booking, reserve a table, make an enquiry, sign up for news or contact us. This may include:

• your name and contact details, including email address, phone number and postal address
• booking details, such as arrival and departure dates, who is staying and any special requests
• payment card details, used to secure and take payment for your booking
• any dietary, allergy, accessibility or other needs that you tell us about
• preferences and interests, and your answers to any customer surveys or offers
• browsing information relevant to website improvement, such as:
  • IP address used to access the site
  • Device type, operating system and screen resolution etc

If you tell us about health-related needs, such as an allergy or a mobility requirement, we use that only to look after you during your visit.

What we do with the information we gather

We require this information to look after your booking, understand your needs and provide you with a better service, and in particular for the following reasons:

• To make and manage your booking or reservation, take payment and keep our accounts (we need this to carry out our contract with you and to meet our legal obligations).
• Internal record keeping.
• To improve our products, services and website, and to keep them secure (our legitimate interests).
• To send you promotional emails about new products, special offers or other information which we think you may find interesting, using the email address which you have provided, but only where you have asked us to or have agreed to receive them.
• From time to time, to contact you for market research purposes by email, phone or post.

Who we share it with

We do not sell your personal information. We share it only with organisations that help us run the hotel and restaurant, and only as far as they need it to do so:

• NewBook, our booking and property management system, which holds reservations and guest details, and which also provides the live prices shown on this website.
• Resos, which handles table reservations for The Yew Tree restaurant.
• Google, because this website loads its fonts from Google Fonts. When you view a page, your IP address and browser details are sent to Google for that purpose.
• Our payment, website hosting, email and IT providers, and our accountants and other professional advisers.
• Online travel agents, such as Booking.com, when you book through them. They pass your booking details to us, and their own privacy policies apply to what they hold.
• Public authorities, where we are required to do so by law.

Some of these organisations may process information outside the UK. Where they do, we rely on appropriate safeguards for that transfer.

How long we keep it

• Booking records, including the financial details of your stay, are kept for as long as the law requires for accounting and tax purposes, which is normally six years.
• Payment card details are removed automatically seven days after you depart, once the balance on your booking has been settled.
• Enquiries and other correspondence are kept for as long as is needed to deal with them.
• Marketing details are kept until you ask us to stop.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

This website may use cookies and analytics tools, now or in the future, to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes. Where we use cookies that are not strictly necessary, we will ask for your permission first.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Other companies' services on this website

Some parts of this website are run by other companies. They set their own cookies and have their own cookie and privacy notices, which we encourage you to read:

• Table bookings are taken through Resos, whose booking form appears on our restaurant page and shows its own cookie notice. Resos may set cookies of its own, including for analytics and advertising. See the Resos cookie policy and privacy policy.
• Room availability, live prices and room bookings are provided by NewBook, our booking system. See the NewBook cookie policy and privacy policy.

We do not control the cookies these companies set or how they use the information they collect, so please check their notices before you use their services.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your rights and controlling your information

Under UK data protection law (the UK GDPR and the Data Protection Act 2018) you have the right to:

• ask for a copy of the personal information we hold about you
• ask us to correct anything that is incorrect or incomplete
• ask us to delete your information, or to restrict how we use it, in certain circumstances
• object to us using your information, including for direct marketing
• complain to the Information Commissioner's Office (ico.org.uk) if you are unhappy with how we have handled your information

To use any of these rights, please write to or email us using the details above. We will normally reply within one month, and there is no charge for a request.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us at info@hotelnumberfour.com.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.